899: Verbal Edge
Third Way's words to avoid dominates the day
Centrists owned political Twitter today, for a change.
Third Way’s memo Was It Something I Said? racked up more than 2.5 million views in just one of the many posts about it.
Here’s the POLITICO story
Nearly 10 months after the 2024 elections, and the party is still embroiled in self-recriminations over where they’re talking, what they’re talking about and, now, the actual words they’re using. Or, more precisely: which words they shouldn’t utter.
In a new memo, shared exclusively with POLITICO, the center-left think tank Third Way is circulating a list of 45 words and phrases they want Democrats to avoid using, alleging the terms put “a wall between us and everyday people of all races, religions, and ethnicities.” It’s a set of words that Third Way suggests “people simply do not say, yet they hear them from Democrats.”
They span six categories — from “therapy speak” to “explaining away crime” — and put in sharp relief a party that authors say makes Democrats “sound like the extreme, divisive, elitist, and obfuscatory, enforcers of wokeness.” In the document, titled “Was It Something I Said?” Third Way argues that to “please the few, we have alienated the many — especially on culture issues, where our language sounds superior, haughty and arrogant,” according to the memo.
Two other notes from it:
“People can’t relate to something unless it has some edge about it,” Lanae Erickson, Third Way’s senior vice president, tells Playbook. “And we had shaved off all of our edges in an attempt to never make anyone upset about anything.”
In some ways, Third Way is reaching the same political conclusion VP JD Vance arrived at during his interview with Fox News’ Laura Ingraham this week. “I mean, look, the autopsy for the Democrats, some free political advice from the president of the United States is: stop sounding like crazy people,” Vance said.
With 899 days until the first presidential primary, Democrats need to gain an edge. And the leftist buzzwords of the last decade - and the newly banned words many replaced - gave Republicans an edge.