918: "The Mothership Vortex"
New read on an old problem
Read of the day today is
on the firm at the center of the Democratic digital fundraising disaster we’ve called “Tragedy of the Common Texts”. Here’s the punchline:My analysis of the network's FEC disbursements reveals that, at most, $11 million of the $678 million raised from individuals has made its way to candidates, campaigns, or the national party committees.
But here's the number that should end all debate:
This represents a fundraising efficiency rate of just 1.6 percent.
The article’s title tells a sad story:
Here’s some of the background:
To understand Mothership's central role, one must understand its origins. The firm was founded in 2014 by senior alumni of the Democratic Congressional Campaign Committee (DCCC): its former digital director, Greg Berlin, and deputy digital director, Charles Starnes. During their tenure at the DCCC, they helped pioneer the fundraising model that now dominates Democratic inboxes—a high-volume strategy that relies on emotionally charged, often hyperbolic appeals to compel immediate donations. This model, sometimes called "churn and burn," prioritizes short-term revenue over long-term donor relationships.
After leaving the DCCC, Berlin and Starnes effectively privatized this playbook, building a business around the party's most aggressive tactics and turning an internal strategy into a fundraising powerhouse for the Democratic Party—or so it might seem on the surface.
They became the operational heart of a sprawling nexus of interconnected political action committees, many of which they helped create and which now serve as their primary clients. These are not a diverse collection of grassroots groups; they are a tightly integrated network that functions primarily to funnel funds to Mothership. Their names are likely familiar from the very texts and emails that flood inboxes: Progressive Turnout Project, Stop Republicans, and End Citizens United to name a few.
The relationship between the firm and this network is cemented by blatant self-dealing. The most glaring example is End Citizens United. In 2015, just one year after founding their consulting firm, Mothership principals Greg Berlin and Charles Starnes also co-founded this PAC. It quickly became one of their largest and most reliable clients, a perfect circle of revenue generation that blurs the line between vendor and client.
You can read the full thing here. 918 days until the first presidential primary of 2028.