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If the majority of Democratic politicians are already moderates, then how can a minority of members of Congress do so much damage to the national brand?

Your strategy doesn't really answer this question or provide alternatives.

Theme #3 There’s no such thing as “The Democrats” is historically inaccurate. At various points in its time the party leadership has decided to confront various ideas and reject them, to the point of even kicking out fellow elected "Democratic" members from legislative bodies.

Also, the role of the President as standard bearer is completely dismissed by the notion that there is no such thing as centralized decision making.

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